Bhutan’s Tourism Sector is regarded as one of the most exclusive travel destinations in the world. Bhutan enjoys a reputation for authenticity, remoteness and a well-protected cultural heritage and natural environment.
The Tourism Policy of the Royal Government of Bhutan is based on a concept of “High Value & Low Impact“. Founded on the principle of sustainability, tourism must be environmentally friendly, socially and culturally acceptable, and economically viable. The Royal Government of Bhutan recognizes that tourism is a world-wide phenomenon and an important means of achieving socioeconomic development, particularly for a developing country like Bhutan. It believes that tourism, in affording the opportunity to travel, can help to promote a deeper understanding among people and to strengthen ties of friendship based on a deeper appreciation and respect for different cultures and lifestyles.